Olapic, a visual marketing platform, has announced that it has acquired Piqora. Both startup products provide similar services. These enterprise-level platforms helped brands collect, curate, permission and showcase consumer-generated photos. However, they had one core differentiator: the networks that are their strengths. Olapic’s strength was in Instagram. Piqora’s strength is in Pinterest.
Piqora, which was founded in 2012, focuses on giving data and analytics to marketers looking to promote on Pinterest. It has expanded into the Tumblr and Instagram turf since its inception, but its core strength always was focused more within Pinterest, so the acquisition made a lot of sense.
As Olapic CEO and co-founder Pau Sabria said, “The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to help brands, CMOs, and social teams extract more value and drive revenue from content. When brands have access and manageability of high-performing content at scale, it improves the cross-channel ROI and engagement with consumers.”
Together, in leveraging two of the top visual platforms, the product acquisition will strengthen the core offering, giving brands the ability to capitalize on their visibility across the visual social web.
Financial terms of the acquisition were not disclosed. Piqora’s technology will soon be integrated into the Olapic visual content marketing platform, and its San Mateo, California, operations team will be merged into the Olapic brand.
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