New “Emotit for President” app measures your emotional response to Clinton, Trump et al.

Segment adds more data sources besides apps and sites to its hub

OTT television joins the world of user profiles in Tru Optik/Experian partnership

Startup Pyze launches free business intelligence and personalization platform for mobile apps

Lotame’s new Smart TV Audiences adds your TV shows to your device and online profile

What can predictive analytics REALLY do? Three case studies in seeing the future

Amplitude’s new Compass Points to Behaviors Exhibited by Returning Users

Forrester Wave Report Names Top Four Social Listening Tools

Here’s Why Martech Needs Some New Metrics

Simply Measured Acquires Inside Social To Boost Case For Social ROI

Rentrak And comScore To Merge Creating Broad Media Measurement Firm

Union Metrics Intros Real-Time Tool To Analyze All Of Twitterdom

Bitly Launches Tool For Channelizing Its Short Links

Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies

Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace

As Google Analytics Turns 10, We Ask: How Many Websites Use It?

IoT Data Helps A CRM Live Up To Its Name

Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free

Why Tag Management Is The Way Forward In 2016