Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results

Bing released two updates today, adding a new hotel booking feature in partnership with TripAdvisor, as well as updating its mobile search results to include details like deep links and time-stamps.

Now when users search for a hotel on Bing.com, they will be able to see reviews and information about the hotel, select dates, and get rates – all via TripAdvisor – in 22 different countries and 14 different languages.

Bing Hotel Booking Feature:

The 22 countries where users can take advantage of Bing’s hotel booking feature include:

•     U.S. (in English and Spanish)

•     Great Britain

•     Canada (in English and French)

•     Australia

•     Japan

•     France

•     Germany

•     Mexico

•     Brazil

•     Spain

•     Italy

•     India

•     Russia

•     Austria

•     The Netherlands

•     Belgium

•     Turkey

•     Switzerland

•     Norway

•     Poland

•     Sweden

•     Hong Kong

Bing has also updated its mobile search results, adding details like extra facts and a URL breadcrumb, deep site links, time-stamps and file types for non-HTML pages.

Here’s a comparison of what Bing’s previous mobile search results looked like on the left-hand column (“Before”), and how they will appear with the new additional details going forward (“After”):
Bing’s Mobile Search Updates:

 

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