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Instagram Hits 400 Million Monthly Active Users

Instagram announced today that it now has 400 million MAUs (monthly active users), adding another major milestone for Facebook’s stable of digital networks.

The roster:
  •     Facebook: 1.5 billion
  •     WhatApp: 900 million
  •     Facebook Messenger: 700 million
  •     Instagram: 400 million

That’s 3.5 billion people using Facebook services at least once a month. There’s obviously significant overlap, but it still represents an impressive chunk of the internet world’s attention.

Five-year-old Instagram has added 100 million active users since last December, and by that measure is pulling away from Twitter as the second-place social network. Twitter’s most recent stat for MAUs is 316 million, 304 million if you discount people who only sign in via SMS.

Instagram, which also said people upload more than 80 million photos a day on the network, made the announcement in a blog post:
We are thrilled to announce that the Instagram community has grown to more than 400 million strong. While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.

Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.

Instagrammers continue to capture incredible photos and videos from all corners of the earth (and even the solar system). We’ve seen inspiring moments like the first surface image of Pluto and Champions League celebrations, as well as striking locales like the white pools of Turkey and a Namibian desert ghost town.

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